Rolex DateJust 31mm 278274 Oystersteel Azzurro Blue Floral Motif Dial

$12,990.00
  • Rolex DateJust 31mm 278274 Oystersteel Azzurro Blue Floral Motif Dial

Rolex DateJust 31mm 278274 Oystersteel Azzurro Blue Floral Motif Dial

$12,990.00
About this watch:

This is a 2023 brand new, unworn, unsized timepiece complete with box, papers/warranty card, booklets, and green tag. It does not come with the white tag or bezel protector and all of the stickers have been removed.
All of our timepieces are thoroughly inspected and authenticated. You’re guaranteed to receive a 100% authentic watch in new condition.

We do not disclose exact dates or serial numbers until after purchase.

**We are online only, and do not have a storefront for you to see this piece in person.

Shipping:

We ship all timepieces fully insured via Fedex priority overnight so after payment clears, you’ll have your brand-new timepiece the next business day. Please note if you use a residential address our insurance requires us to send all high dollar timepieces to your local Fedex hold at location. We only ship to the US and Canada.

Offers:

All of our timepieces are competitively priced and while we accept offers please understand we’re working with extremely thin margins. That being said, all fair offers will be considered. Please do not ask us what our best price is, make us a fair offer instead.

Product Description:

This Oyster Perpetual Datejust 31 in Oystersteel and white gold features an azzurro-blue floral-motif, diamond-set dial and an Oyster bracelet.

A Rolex signature
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.
It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
A meeting of two metals
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.
A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
Alchemy of form and function
The Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology, designed to be both robust and comfortable.
It is equipped with an Oysterclasp and the Easylink comfort extension link, also exclusive to Rolex. This ingenious system allows the wearer to increase the bracelet length by approximately 5 mm, providing additional comfort in any circumstance.

Features:
  • Model: Date-Just
  • Reference number: m278274-0035
  • Case material: Oystersteel
  • Case diameter: 31mm
  • Bracelet material: Oystersteel
  • Power: 55 Hours
  • Gender: Man
  • Movement: Perpetual, mechanical, self-winding
  • Movement/Caliber: 2236, Manufacture Rolex
  • Water resistance: Waterproof to 100 metres / 330 feet
  • Bracelet: Oyster, three-piece solid links

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